- Be clear and concise
- Avoid flowery, abstract language that may confuse
- Avoid jargon
- Avoid cliches
- Ban tautologies and drop empty words (e.g. the fitness program now includes the new feature of water aerobics can be written as the fitness program now includes water aerobics)
- Remove words like "that" if overused
- Use an active voice (e.g. he wrote the article instead of the article was written by him)
- Hook readers in with a strong lead - make the opening interesting, unique or shocking even
- Have good transitions to link sub-topics so the article flows
- End well - do not leave readers dissatisfied or with unnecessary questions
Monday, 15 March 2010
Module Three done
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